There’s so many things to think of when you run your own photography business. I always thought that if I simply took great photographs the rest would take care of itself. Wrong! Fail! Thankfully there’s guys like Andrew Mackinnon around. He’s the managing director at Taboo, a youth marketing company based in Melbourne and I recently sat down with him to get his take on how to successfully market yourself as a creative. Andrew’s been running Taboo for more than ten years and what he doesn’t know about the dos and don’ts of marketing is not worth listening to.